Are you ready to stop dieting?

Are you ready to live your best life with maximum energy?

Are you done feeling anxious, ashamed and guilty about food?

Say hello to your new self.

IN 10 WEEKS...

  • Say goodbye to restrictive and unsustainable diets

  • Stop the never-ending cycle of crash diets and weight bounce backs

  • Reconnect with your body to understand the best way to fuel your lifestyle

  • Release yourself from feelings of shame and guilt associated to food

  • Explore and define your health goal and the true motivation behind it

  • Learn simple nutrition guidelines to cut through unfounded and confusing information

  • Discover strategies to increase mindfulness and self-awareness around food 

  • Shift your mindset away from false and limiting beliefs that are hindering your progress

  • Strengthen your confidence in your self-control, willpower and motivation

  • Break away from the 'Eat This, Not That' mentality


  • Lucy
    I'm so glad that I came across the Not A Diet programme! Not only have I cut down on my snacks and soy lattes, I feel so much more energetic now, and I've even managed to shave 30 minutes off my marathon time! I might even come back for a second programme!
  • Pavli
    People who haven't seen me in a while all said I look much better, like I'm shining - more importantly, people around me went from being fairly indifferent and unsupportive, to really respecting and supporting my transformation, even asking me for advice!
  • Lorik
    After completing my programme, I've managed to drop a total of 4% body fat, and I no longer wake up feeling tired! I feel very confident that the new habits that I've picked up during the programme will stay, and I'm still continuing to make progress now! Really pleasantly surprised by how effective this programme has been.


  • 10 week group coaching that meets once a week for 1 hour via video.
  • Groups are held on a secure video platform Zoom. You need a computer or your smart phone to meet.
  • You will gain access to private FB group for ongoing support & community between sessions and after group has concluded at the end of the 10 weeks.
  • You will get ongoing support through a private WhatsApp group
  • Group size will be kept to 5 members per group to foster a fun, effective, and intimate environment.


Week 1: Setting the Scene

    • Get introduced to your coach for the programme, and to your fellow group members
    • Explore and share your health journeys so far and establish your own health and wellness goals
    • Debunk common myths and misconceptions around nutrition and wellbeing

Week 2: Reconnect with your Second Brain

    • Learn to identify and understand signals of cravings and habitual eating
    • Understand the gut/brain connection
    • Learn simple strategies and practices to clear your mind so you can feel more connected and in control of your body’s cravings

Week 3: Back to Basics – Carbs 

  • Learn nutrition basics around carbohydrates
  • End the cycle of demonising food groups
  • Find out about common signs of allergies, intolerances and sensitivities

Week 4: Back to Basics – Proteins

  • Learn about the importance of protein for your body
  • Understand how to find the right amount and type of protein for your lifestyle
  • Learn how to incorporate protein into your meals everyday

Week 5: Halfway Checkpoint  

  • Learn about common pitfalls in health transformations
  • Reflect on your progress so far and identify focus points for the remainder of the programme
  • Refine and reset your goals from Week 1


Week 6: Back to Basics – Fats

  • Learn basics about fats – the most misunderstood macronutrient
  • Understand how to distinguish between healthy and unhealthy fats
  • Learn to incorporate healthy fats into your daily meals

Week 7: Reading between the Lines   

  • Debunk some myths around health and nutrition
  • Find out what the food industry isn’t telling you on nutrition labels
  • Learn about common fad diets, why some may work and some don’t at all

Week 8: Habits Reboot

  • Understand how habits work
  • Identify the most dominant habits in the way of your health
  • Set up habit goals and learn simple strategies to build better habits

Week 9: Preparing for Success

  • Meal planning basics and guidance on food shopping
  • Create your own template of eating that takes away guesswork, panic buying and the ‘whatever’ mentality
  • Identify the best strategy for your health transformation

Week 10: Wrapping Up

  • Redefine what ‘healthy’ is
  • Set up your own accountability and support system
  • Final reflection on your 10-week progress and journey


  • q-iconCan I join alone?

    Absolutely! Once you complete the booking form, we will contact you with payment instructions and next steps. These programmes will start once a minimum of 3 other individual participants are ready. If you prefer more personalised, 1-2-1 coaching, visit to schedule a free, 20-minute consultation.

  • q-iconWhat if I want a private group with friends/family?

    We offer that too! Just select the option to have a private group in the booking form and we will contact you with payment instructions and next steps. Only one of you will have to complete the online booking form. You will be asked to provide the contact details of the other participants so we can get them set up.

  • q-iconWhat if we have holidays / other engagements? What if I had to skip a call?

    This programme has been designed to last 10 weeks as it covers a very comprehensive range of topics around nutrition and lifestyle. If you have to skip a week due to scheduling conflicts, a recording of the Zoom session and any handouts will be made available afterwards. However, this does not replicate the benefits of live discussions during the coaching calls, so we strongly advise you to pencil in the weekly calls to avoid missing out.

  • q-iconWhen does the programme start?

    If you have chosen to join a group, the programme will start on an agreed date provided there are at least 4 participants ready to start. If you are booking a private group, the programme will start on the date agreed with the group.

  • q-iconCan sessions be rescheduled or cancelled?

    Short answer is, it depends! Detailed information on this is outlined in the Starter Handbook for both individual participants and private group bookings

  • q-iconDoes this programme include physical exercise?

    While we may discuss and explore the role of physical exercise in your overall health and nutrition, this programme does not include prescriptions and/or advice on physical exercise.

  • q-iconCan I do this with food intolerances /allergies?

    This programme is not solely focused on meal planning and food preparation, and we do not prescribe any specific foods. Rather, the programme will provide education and information around mindset, behavioural and lifestyle changes, so food intolerances / allergies can be catered for. However, you are advised to seek advice from your GP or medical practitioner and get their sign-off before joining, as you will be held solely responsible for your health.

  • q-iconAm I expected to do anything in-between our weekly calls?

    An important element of this programme is the sense of accountability and community spirit in a group setting. Between our weekly calls, participants are encouraged to send daily food diary photos within the group’s private WhatsApp group. Depending on your individual health and nutrition goals, we may also discuss other habit building or mindset exercises. The level of participation is always up to you, you won’t be penalised for not taking part, but remember the effectiveness of the programme may be impacted.

  • q-iconWhat if I want to quit before the programme ends? Will I get a refund?

    We really hope you won’t quit before the 10 weeks are over! But if you do, you will only get a partial refund of 50% of the programme fee, provided you are cancelling your participation within the first 2 weeks of programme commencement, and if there are at least 3 remaining participants in the group. This is because the programme is set up to run as a group, and your departure will affect the rest of the participants.

  • q-iconWill I get meal plans and other resources?

    Depending on your individual health and nutrition goals, you will be provided useful resources as part of the programme to help you succeed and reach your goals.

  • q-iconIs it difficult to shop for ingredients in this programme?

    Any ingredients mentioned and discussed in the programme will be catered to whatever’s most accessible and available to the participants.


Come Join Us If

This is NOT for you if

  • You are ready to ditch restrictive diets and get real results
  • You are prepared to invest time and resources into prioritising your health
  • You are looking for a supportive and encouraging environment to transform your health
  • You are looking for a short-term 'instant' fix
  • You are not prepared to join in discussions and actively participate
  • You are recovering from any eating disorders, or serious health problems*

*Please consult your GP to obtain sign-off for joining this programme if you are still interested


Food is amazing and you should never feel guilty about eating! It brings me so much joy each time a client tells me how nutrition has made an impact in their life, and I'm so excited for you to experience this, and finally say goodbye to diets that don't work!

Janice, Founder of Not A Diet

All communications, materials and programmes (including direct consultations and virtual programmes) are not intended to diagnose or treat disease and are not a substitute for appropriate medical treatment. Not A Diet Ltd and any of its representatives, unless explicitly stated, are not registered medical practitioners and should not be treated as such. Any pre-existing or underlying medical conditions must be made aware to not a diet ltd prior to any programme commencement, and written consent or approval from your GP may be required.